Blue Corona's president, Ben Landers, is currently attending SES Chicago 2012. Today, between information sessions, he called the office to fill us in on all the search marketing and SEO skinny. After we hung up, two things struck me. First, the amount of money companies invest in online marketing is disproportionately low when you compare the amount of time people spend online (vs. viewing traditional media). Second, the same is true to the extreme when it comes to mobile marketing.
Take a look at this: