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Bing Joins the Party: Another Reason to Optimize for Mobile

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Everybody’s favorite first runner-up, Bing, has announced that it is now ranking mobile-friendly sites higher on mobile devices. It used to be that Bing’s desktop and mobile search results were the same; with this update, that’s no longer the case. If your site ranks at say, number five (lucky you!) when someone uses Bing on a desktop, you won’t get that same high rank for the same search on mobile if your site isn’t optimized for mobile.

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