We have a problem. A huge problem. It's costing business owners thousands of dollars a year and ruining the perfectly good conversion opportunities. I'm talking, of course, about shoddy mobile landing pages. Where we are in mobile landing page quality today is where desktops were in the late 90s: slow, unpredictable, and not much good for anything but playing Oregon Trail. Businesses are sort of casting their lines out there into the murkey waters of the mobile web, hoping for the consumers to swim along and take a bite. But it doesn't have to be like that. And it shouldn't be like that.
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